Product Designer based in Berlin

I design AI-powered products and SaaS products, combining user needs with product strategy. Working with startups and global companies, I create scalable solutions that deliver impact.

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Experience

Lead Product Designer (Project-based)

Convrt.ai | 2025 | Berlin, Germany (Remote)

Convrt.ai is an early-stage B2B SaaS startup focused on AI-powered social selling—helping marketing and sales teams engage high-intent leads within online communities.

• Led the redesign of Convrt’s core AI feature, clarifying complex user flows, integrating conversational AI, and improving AI feedback transparency, resulting in shorter onboarding calls and highly positive feedback during user walkthroughs.
• Integrated and adapted a modular design system (Shadcn UI + Tailwind) based on team needs, accelerating design iterations and streamlining developer handoff through easy code implementation and consistent components.
• Redesigned the company website, aligning product narrative with updated brand positioning to support marketing and investor outreach
• Introduced usability KPIs, UX research initiatives, and prioritization frameworks (CLEAR + RICE) ****to bring structure and transparency to product development.

Senior Product Designer

plista (GroupM) | 2021 – 2024 | Berlin, Germany

At Plista, a programmatic advertising platform, I led UX/UI design efforts across the entire self-service product suite, from onboarding and campaign booking to creative tooling and platform-wide redesigns.

• Improved onboarding and booking flows by combining research, in-app product tours, and microcopy updates, resulting in a 10% activation increase, 5% more bookings, and reduced churn.

• Led the full “Self-Service 3.0” platform redesign, using Design Thinking to drive cross-functional collaboration over a year-long process.

  Impact: +20% campaign booking completion, –35% time on task in Creative Studio

• Built and maintained a scalable design system for visual and dev consistency.

• Integrated AI tools to streamline the design process and designed concept development for AI features in the Creative Studio.